Ben Adkins – Fearless Ad Lab

What’s Inside of Fearless Ad Lab?
(all of these areas are constantly updated with Facebook’s Current Changes)

– Ad Lab Area 1: Foundation of an Amazing Ad
One of the main reasons that people fail when running their ads is that they haven’t done the “non ad work” that is necessary to have a successful campaign. In this area of Ad Lab we’ll be laying the foundation of everything you need to setup before even setting up your first ad inside of Facebook.

– Ad Lab Area 2: Professional Ad Targeting
In this Area of Ad Lab we’ll dive in deep with targeting like a professional so that you can get the right exposure for your product for the least possible cost.

– Ad Lab Area 3: How to Build the Perfect Ad
Once you’ve mastered how to target your ideal audience you’ll want to move on to Area 3 and start building an ad that speaks to them in the most perfect way possible. In this Area of the Lab you’ll Learn exactly how to do just that.

– Ad Lab Area 4: Pixels Explained (Conversion Tracking and Retargeting)

The most important thing you can do when running any type of ad is tracking your conversions and building upon the money you’ve invested to make your life easier down the road. That’s where tracking pixels come into play. In this session we’ll cover exactly how to use pixels to grow your business and know if your ads are effective.