Business Model Innovation (2026)

For profit or non-profit, large or small organizations, this course explains how to build and innovate your business.

What you’ll learn
1. Articulate the purpose, framework, and components of a business model, including general vocabulary surrounding business models and business innovation.
2. Evaluate the inter-connected relationships among the various elements of the business model, and map relevant business elements to the business model canvas.
3. Demonstrate conceptual understanding of the importance of the design and implementation of ethical business models.
4. Through understanding the behaviors of highly innovative companies, apply studied techniques in the creation of a new, ethical, and relevant business models.

Requirements
This course is completely independent of prior learning prerequisites.

Description
In this course students will fully explore how an organization creates, delivers, and captures value through a customer-centric and ethical approach to business model innovation. The impact of industry disruption through business model innovation will be explained as students analyze and evaluate existing business models. Using creative thinking and specific innovative patterns, students will gain experience in planning and executing new models to address the complex challenges facing businesses from a variety of industries in the marketplace today. Supporting videos and external online resources will be provided to establish a deeper understanding of the lecture content.

The 9 Building Blocks form the basis for the Business Model Canvas. This tool resembles a painter’s canvas: preformatted with the nine blocks—which facilitates the student’s ability to “paint pictures” of new or existing business models. It is a hands-on tool that fosters understanding, discussion, creativity, and analysis. The robust model can analyze the business model of large companies, e.g., Amazon or Netflix; as well as entrepreneurial start-ups or “mom and pop” small businesses.

The content of this lecture was based upon the text: “Business Model Generation,” Osterwalder, Alexander and Pigneur, Yves, A John Wiley & Sons, Ltd, Hoboken, New Jersey, Copyright 2010, (ISBN 9780470876411).

Who this course is for
In this course students fully explore how an organization creates, delivers, and captures value through a customer-centric and ethical approach to business model innovation. The impact of industry disruption through business model innovation will be explored as students analyze and evaluate existing models. Using creative thinking and specific patterns, students will gain experience in planning and executing new models to address the complex challenges facing businesses from a variety of industries in the marketplace today.