Email Marketing Essentials

What you’ll learn
The considerations that you should make when choosing your email marketing provider or autoresponder.
The importance of your welcome sequence and how to set one up in your business.
Best practices for creating your ultimate lead magnet as well as the best way to structure and create your landing page.
How to start driving organic traffic to your opt-in forms

Requirements
Basic understanding of digital marketing

Description
Building an email list can be one of the most effective ways to increase your turnover and profit as an online business.That’s because each email address on that list represents a potential customer to market and sell to. Depending on the value of your product or service, this can represent a huge income potential.What you’ll learn:The considerations that you should make when choosing your email marketing provider or autoresponder, as well as some of the features that these tools are able to provide.The importance of your welcome sequence and how to set one up in your business.Best practices for creating your ultimate lead magnet as well as the best way to structure and create your landing page.How to start driving organic traffic to your opt-in formsSome of the ways you can improve your deliverability and stay out of your subscriber’s spam boxes.The importance of segmentation and targeting and why it’s so important to group the people on your list so that you can send them highly targeted emails that will ultimately help you to increase your conversions and your sales.Strategies that you can use to grow your email list.This Course is your guide to everything you need to know about growing an email list so you can begin increasing your impact, authority and your income.

Who this course is for
This course is for beginner to intermediate marketers wanting to successfully build and grow and engaged email list.