Fundamentals of Business Automation

identifying automation opportunities throughout your business

What you’ll learn
How to use automation throughout the marketing activities in a business
How to use automation throughout the sales processes in a business
How to use automation throughout the fulfillment and delivery aspect of a business
How to use automation internally, to simplify operations or streamline internal tasks

Requirements
No CRM or Automation Tools are required to learn in this course – but to implement the ideas and stategies you’ll need software that helps support these concepts.
You do not need to be a marketing expert, but it may help to have familiarity with marketing terms and concepts.
This course is designed to help introduce automation opportunities, and expand the way you think about the role automation can play.

Description
This course is for anyone who knows automation could make their life easier, but isn’t quite sure where to start.We’ll take a guided tour through the customer journey, zooming into specific junctures where we’ve seen automation solve problems, overcome obstacles, or reduce the need for manual intervention.By highlighting real world use cases we’ve seen produce results in our own businesses and with our clients, we’ll help you establish a clear understanding of the role automation can play.Automation is a powerful tool, and this course highlights practical ways you can put it to work in four key parts of your business:Capture Leads: In the first section of the course we’ll explore automation opportunities in the marketing activities in your businessConvert Clients: No matter how you turn prospects into customers, we’ll help identify ways automation can simplify and accelerate itCreate Fans: In this section of the course we’ll explore ways to use automation to create the ideal new customer experience, encouraging them to buy again and leave testimonialsOperations: Automation can also be a resource for you and your team, so in this section of the course we’ll examine use cases for automation within your own workflow and processesAs you work through the sections in this course you’ll expand your perspective on automation, and reveal opportunities you can use it to reduce manual effort and grow your business.We know the idea of automation can feel alluring, but pinning down exactly where it fits for a business is daunting.This course is a detailed walk-through of real world use cases and scenarios where we’ve seen automation produce results. As we walk through the examples, you’ll develop your own automation lens that helps you spot opportunities in your own business.

Who this course is for
Small Business Owners
Businesses with no automation
Businesses looking to maximize the ROI they get from technology
Entrepreneurs looking to reuce manual effort

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