Media Training For Professionals (2024)

Master Media Interviews: Tools to Control Your Interview and Deliver Your Message

What you’ll learn
Understanding Media Engagement Benefits: Learn the importance of media engagement and how it can elevate your professional profile.
Crafting Key Messages: Use techniques like the Three W’s and the Inverted Pyramid to package your messages into clear, concise, and compelling statements.
Pre-Interview Preparation: Master the steps for thorough preparation before any media appearance.
Interview Control Techniques: Develop skills such as bridging to maintain control and steer the interview in your favour.
Practical Application: Practice these techniques in a course-project scenario to build confidence and proficiency.

Requirements
In today’s fast-paced, information-driven world, engaging in media interviews is a critical skill for researchers, business founders, and more. There is no necessary background or skills to take this course, but we recommend learners have some sort of device they can record themselves on for the Practice module. This could be a cellphone, or even an audio-only recording device.

Description
About this ClassIn today’s fast-paced, information-driven world, engaging in media interviews is a critical skill for researchers, business founders, and more. So, if you expect to ever find yourself on a podcast or in a video interview, this course is for you. Many of these strategies are, of course, helpful outside of media interactions and applicable for in-person presentations, boardrooms, and more.Ready to take control of and transform your messaging?Whether it’s to promote groundbreaking research, highlight business achievements, or manage a crisis, the ability to effectively communicate with the media can significantly impact your reputation and success.Designed for startup founders, researchers, and other professionals, this class will help you boost your visibility, credibility, and influence through effective media engagement strategies.Why Take This Class:Media skills are essential for anyone looking to amplify their professional presence and influence. In today’s media-driven world, knowing how to effectively communicate with the press can open doors to new opportunities and collaborations. The skills you’ll learn in this course will not only help you shine in interviews but also enhance your overall communication strategy. Of course, skills like these can be used beyond just interviews, but are useful for boardrooms, and beyond.Who I am:With over 15 years of media-production experience, conducting more than 100 interviews a year, I bring a wealth of knowledge and practical insights to help you master the art of media interaction.I have worked with more than five University Presidents, actors including Dwayne Johnson, Ariana Grande, and William Shatner (and more), and thought leaders and scientists including Katie Bouman (who helped develop the algorithm that created the first-ever image of a black hole), Pieter Cullis (who developed the lipid nanoparticle drug delivery platform used in mRNA vaccines), and Suzanne Simard (known for her work on how trees interact and communicate using below-ground fungal networks), and countless more.What You’ll Learn:Understanding Media Engagement Benefits: Learn the importance of media engagement and how it can elevate your professional profile.Crafting Key Messages: Use techniques like the Three W’s and the Inverted Pyramid to package your messages into clear, concise, and compelling statements.Pre-Interview Preparation: Master the steps for thorough preparation before any media appearance.Interview Control Techniques: Develop skills such as bridging to maintain control and steer the interview in your favour.Practical Application: Practice these techniques in a course-project scenario to build confidence and proficiency.Downloadable Resources: With a number of downloadable resources and worksheets, you’ll have ready to use tools at your fingertips including a list of important bridging phrases, templates for key-message prep, and more.

Overview
Section 1: Introduction

Lecture 1 Introduction

Section 2: Understanding Media Engagement

Lecture 2 Understanding Media Engagement

Lecture 3 News Values

Section 3: Preparing Key Messages

Lecture 4 Preparing Key Messages

Section 4: Interview Preparation

Lecture 5 Interview Preparation

Section 5: Interviews

Lecture 6 Taking Control with Bridging Phrases

Lecture 7 Understanding Common Questions

Section 6: Course Project

Lecture 8 Course Project Instructions

Section 7: Interview Types

Lecture 9 Interview Types

Lecture 10 Tips for Interviews

Section 8: Course Summary

Lecture 11 Final Reflections

Whether it’s to promote groundbreaking research, highlight business achievements, or manage a crisis, the ability to effectively communicate with the media can significantly impact your reputation and success. Designed for startup founders, researchers, and other professionals, this class will help you boost your visibility, credibility, and influence through effective media engagement strategies.,This course is great for anyone who expects to be interviewed such as in a podcast or video.

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