Module 8: Websites And Landing Pages

Understand the difference between Websites and Landing Pages, which is best for you, easily create them from no cost.

What you’ll learn
The difference between Websites and Landing Pages
What key elements should a Landing Page contain include
What key elements should a Website include
Turning Visits into Conversions
Options to Create a Landing Page
Options to Create a Website
Website Challenge Task!

Requirements
No Marketing Experience Required.
Have a passion for Marketing
Got a Business, but need to generate more Enquiries/Leads?

Description
Welcome to Module 8. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series.In this module, we focus on one of the most important assets in digital marketing: your website and your landing pages. These are often the central hubs where customers learn about your business, explore your products or services, and ultimately decide whether to take action.We begin by exploring the key differences between a website and a landing page. While both play important roles in digital marketing, they serve different purposes. Websites are typically designed to provide a broad overview of a business and its offerings, whereas landing pages are often focused on a specific goal, campaign, or conversion action.Understanding these differences helps businesses decide when to use a full website and when a targeted landing page may be more effective. In this module, we also introduce the concept of micro conversions and macro conversions, helping you understand how different actions taken by visitors can indicate levels of engagement and progress along the customer journey.We then explore the practical side of creating websites and landing pages. You will learn about the different ways these platforms can be built, including drag-and-drop website builders, content management systems (CMS), and other accessible tools that allow businesses to create professional online experiences without needing advanced technical knowledge.Another important topic we cover is the cost of running a website. This includes understanding the different elements involved, such as domain names, hosting, website platforms, and other tools that may be required. The aim is to give you a clear and realistic understanding of what is needed to launch and maintain a website or landing page.Finally, this module includes a practical activity where learners have the opportunity to create their own website or landing page. By applying the concepts discussed in this module, you will gain hands-on experience and begin building a platform that can support your marketing activity.By the end of this module, you will understand the role websites and landing pages play in digital marketing, how they contribute to customer engagement and conversions, and how you can start building your own online presence.

Those wanting to Start a Career in Digital Marketing,Do you want to get enquiries/leads for your own business?,Those wanting to Advance their Career in Digital Marketing

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