Orson – Info Product Blueprint

Picking a Profitable Idea That Actually Sells
How to pick a niche that has buyers, not just “audience”
How to use research shortcuts to validate demand
Finding viral hooks and emotional pain points
The “offer pivot” method that helps you stand out in any niche
Real examples of 5 info product niches working right now

Building the Course Fast
How to outline & write your course using AI (prompt included)
Where to host the course
How to structure your product for max clarity + results
How to build in scarcity + bonuses that increase conversions
How to make your course so valuable people won’t refund – and will trust you more, converting on upsells/high-ticket later

Building Your Funnel (Landing Page, OTO, Legal etc)
Building a funnel from scratch using AI or any site builder
How to write high-converting copy for your funnel
How to make a simple VSL (if needed)
20+ high-converting funnel examples for inspiration
The ONE funnel format that works across all niches
How to build the OTO and write persuasive copy for it
How to setup a landing page + custom domain
How to write your TOS, refund policy, and other legal disclaimers

Payments + Delivery (How to Get Paid & Send the Product)
Pick a platform (Whop or Fanbasis)
How to set up Whop or Fanbasis correctly
How to deliver your product to customers without tech headaches

Backend Monetization & Simple Upsells
Easy upsell ideas anyone can plug in
How to sell 1:1 coaching completely faceless (even if you’re not an expert yourself)
Email swipes for upsells, nurture, and post-purchase
Price psychology tricks that boost conversions without sketchy gimmicks

Paid or Organic Traffic
How to choose between paid traffic vs organic content
Pros, cons, and what’s best for your current situation
Decision tree: how to pick your path based on time, skill, and money
Then we break off into Paid (7A) or Organic (7B) based on your path

(7A) Paid Ads Execution (Meta / TikTok)
How to set up your ad accounts properly
How to structure your first campaign (TOF > MOF > BOF optional)
How to launch your ads the right way (not the way fake gurus teach)
How to read the data and know when to kill/scale
10+ real ad creatives you can swipe for inspiration

(7B) Organic Content Strategy (Faceless + No Talking)
How to pick an angle for faceless info content (3 proven methods)
TikTok + Instagram strategy from scratch (no face, no talking)
How to build a proper funnel that converts viewers into buyers
10 real info product accounts you can study + swipe from

Post-Launch Scaling & Building an Affiliate Team
How to scale to $10K/month (repeatable frameworks)
How to build an affiliate team (even if you have no audience)
How to systemize traffic, upsells, and fulfillment
What to do after launch to stack income & trust

Plus, Get These Bonuses for FREE:
1:1 Mentorship (First Month Only)
Personal guidance from Orson to accelerate your success – limited to first 50 members (44/50 available)
Psychological Manipulation & Killer Copywriting
20 psychological triggers and copywriting formulas that bypass rational thinking and create instant buying decisions
20+ High-Converting Funnels You Can Swipe
Get inside access to our private vault of proven funnels from 6-figure launches – complete with conversion rates and split-test results
Funnel Cloning Mastery
How to 1:1 replicate funnels ethically & easily using AI
Offer Optimization Checklist
Fix any funnel using our step-by-step fix-it guide
AI Tools List for Info Products
Best tools for AI UGC, AI VSLs, landing pages & more

Homepage:

https://info-products.org/