Pam Hendrickson and Mike Koenigs – Make, Market, Launch IT (2014)

Make, Market, Launch IT LIVE is the ultimate business training event for entrepreneurs, business owners, speakers, authors, coaches and consultants. Over the course of 2½ days, you will receive expert training to build, grow and profit a sustainable business doing what you love, changing people’s lives and increasing your marketable value to get paid more for your products, services and time.

Get access to the blueprints and formulas behind the most successful products that were created, developed and marketed by Pam Hendrickson, former VP of Product Development for Anthony Robbins – a position she held for almost 20 years – and Mike Koenigs, the man behind the largest Internet Marketing product launches in history, who also holds the record for generating over $3 million in sales in a day, on a single live webcast.

Their tried, tested and proven model has generated over $100 million in product sales over the last ten years, and has changed millions of people’s lives.

Whether you’re looking to maximize your own product development and take your business to the next level – or if you’re starting from scratch with no prior product creation or online experience – Pam and Mike will show you cutting-edge systems and strategies for product creation, product launches and promotions, marketing and sales tools, and overall strategies to grow your business.

Filelist:

–0. Welcome
Getting Started Welcome Letter.pdf
MasterProductMindMap.pdf
Welcome.mp4
–1. Mindset
Bonus
Mindset Mind Map
Resources
Swipe Files
Templates & Worksheets
1. Introduction.mp4
2. Product Development 101.mp4
3. 6 Magic Questions of Success.mp4
4. The 5 Archetypes of Product Creation.mp4
5. Mike’s Mindset Mojo.mp4
6. Unlock the Creative Mind.mp4
Handout 1.4-5Archetypes.pdf
Handout 1.6-Unlock Your the Creative Mind.pdf
Handout 1.5-Mindset_Mojo.pdf
Handout 1.2-ProductDev101.pdf
Handout 1.3-6_magic_questions.pdf
–2. Target
Bonus
Resources
Target Mind Map
Templates & Worksheets
1. Introduction.mp4
2. Identify & Understand Your Ideal Clients.mp4
3. The Power of Avatars.mp4
4. Find, Attract & Connect with Your Ideal Clients.mp4
5. Create Your Personal Brand to Match Your Market.mp4
6. Telling Your Story – Getting Your Cr…s Aligned.mp4
Handout 2.3-power_of_avatars.pdf
Handout 2.5-personal_brand.pdf
Handout 2.2-identify_understand_ideal_clients_v2.pdf
Handout 2.6-telling_your_story_credentials_aligned.pdf
Handout 2.4-find_attract_ideal_clients.pdf
–3. Money
Bonus
Money Offer Mind Map
Resources
Swipe Files
Templates & Worksheets
1. Introduction.mp4
2. The 7 Elements Every Product Must Have.mp4
3. The Power of Beta Testing.mp4
4. 10 Ingredients of the Perfect Offer.mp4
5. Deconstructing the Offer – How to Pitch Offers.mp4
6. Mike’s Master Product Offer Deconstr…n, Part 1.mp4
7. Mike’s Master Product Offer Deconstr…n, Part 2.mp4
Handout3.5-deconstructing_the_offer.pdf
Handout3.3-power_of_beta_testing.pdf
Handout3.4-10_ingredients_of_the_perfect_offer.pdf
Handout3.2-defining_your_product.pdf
–4. Leverage – Get the Best Resources th…oney and Time
4.1 Introduction.mp4
4.2 Set up the Foundation of Your Busin…r Success.mp4
4.3 Pams Project Planning Essentials.mp4
4.4 The 3 Levers- Money, People and Sys…Resources.mp4
4.5 How to Make More Money by Outsourci…g, Part 1.mp4
4.6 How to Make More Money by Outsourci…g, Part 2.mp4
AgentMSeeks.docx
BusinessOutcomesWorksheet.pdf
ContentProducerAd.docx
Handout4.4.pdf
Handout4.3.pdf
Handout4.2.pdf
InternetMarketer.docx
OutsourcingCrowdsourcingGuide.pdf
ProductCreationProjectPlan.docx
ProfessionalServicesAgreement.doc
Template.xlsx
–5. Create- Structure, Produce & Package Your Content
5.1 Introduction.mp4
5.10 Application & Software Creation.mp4
5.2 Structure Your Content.mp4
5.3 Produce Your Content.mp4
5.4 Package Your Content.mp4
5.5 Video Presentation & Production Sec… (Part 1).mp4
5.6 Video Presentation & Production Sec… (Part 2).mp4
5.7 The Magic of Membership Sites.mp4
5.8 The Big Box of Stuff- Physical Products.mp4
5.9 Live Event Production.mp4
ContentPlanningTemplate.pdf
ContentStrategyTemplate.pdf
FormatsDeliveryGrid.pdf
Handout5.5.2.pdf
Handout5.3.pdf
Handout5.2.pdf
Handout5.4.pdf
Handout5.5.1.pdf
MikeKoenigsSpeakerOneSheet.pdf
MikesVideoBuyersGuide.pdf
PamHSpeakerOneSheet.pdf
ProductionChecklist.pdf
–6. Launch- Promote Your Product & Build Your List
6.1 Introduction.mp4
6.2 The Psychology Behind the Show.mp4
6.2.pdf
6.3 The 12-Step Launch Process.mp4
6.3.pdf
6.4 Mike’s Master Launch Deconstruction.mp4
6.5 Partner Promo Paradise- Affiliate Management.mp4
6.5.pdf
6.6 Evergreen Launch Systems.mp4
6.6.pdf
6.7 The Marketing Foundation that Fuels…r Success.mp4
6.7.pdf
AffiliateAgreement.doc
LaunchChecklist.pdf
LaunchCreationTemplate.pdf
LiveEventPromotionCalendar.pdf
MarketingCommunicationsCalendar.xls
OnlineLaunchPromotionCalendar.pdf
–7. Grow- Build Your Power Tribe & Scale Your Business
7.1 Introduction.mp4
7.2 Creating & Supporting Your Own Power Tribe.mp4
7.2.pdf
7.3 The Hero Creation Process.mp4
7.3.pdf
7.4 The 3 P’s of Creating Raving Fan Customers.mp4
7.4.pdf
7.5 Setting Yourself Up for Long-Term Success.mp4
7.5.pdf
bonus_keys_to_the_kingdom.pdf
bonus_MMLMasterRecap.pdf
customer_support_checklist.pdf
customer_support_set_up.pdf
power_tribe_communications.pdf
–Mindmaps
Module 1-Mindset-MindMap.pdf
Module 2-Target-MindMap.pdf
Module3-Money-MindMap.pdf
Module4-Leverage-MindMap.pdf
Module5-Create-MindMap.pdf
Module6-Launch-MindMap.pdf
Module7-Grow-MindMap.pdf
–Missing Files
How to Get Traffic, Leads and Market My…fectively.mp4
How to Set Up a Proper GotoWebinar Event.mp4
ScreenFlow Feedback- Evergreen Webinar … Lawrence.mp4
–Q&A calls
4_5_book_webinar.mp4
4_5_book_webinar.pdf
MML_20Webinar_207.mp4
QACallMar29Keynote.pdf
QACallMar29.pdf
QACallMar22Keynote.pdf
QACallMar22.pdf
QACallMar22.mp4
–Q&A Webinars
MML_20Webinar_202.mp4
QACallFeb23Keynote.pdf
QACallFeb16Keynote.pdf
QACallFeb16.pdf
QACallFeb16.mp4
QACallMar8.pdf
QACallMar1.mp4
QACallMar8_nonHD.mp4
QACallMar15Keynote.pdf
QACallMar1.pdf
QACallMar1Keynote.pdf
QACallMar8Keynote.pdf
QACallMar15.mp4
QFeb23.pdf
–Swipe Files
Module 6