Pricing and Promotion Management

A complete guide to managing your business’s value offering

What you’ll learn
✓ Promotion types and mechanisms
✓ Measuring the success of a promotion campaign
✓ Executing a promotion campaign
✓ Pricing Strategies
✓ Markdowns
✓ Industry Insights
✓ Case Study: Markdown and Promotions

Requirements
● A basic understanding of numbers
● Basic Excel skills

Description
This course provides an in-depth, practical approach to pricing strategies, with a strong emphasis on how markdowns and promotions should be planned, executed, and measured to drive sustainable profitability. Rather than treating pricing actions as reactive decisions, the course positions markdowns and promotions as strategic tools within a disciplined pricing framework.

You will begin by developing a clear understanding of the difference between markdowns and promotions, including when each should be applied and how they impact customer perception, demand, and margin performance. The course explores a range of promotion types, explaining how different mechanics influence volume, revenue uplift, and price integrity. You will gain a solid understanding of margin mechanics, enabling you to evaluate pricing decisions beyond top-line sales and focus on true profitability.

A key focus of the course is pricing measurability. You will learn how to assess promotional effectiveness using relevant metrics, ensuring pricing actions deliver measurable value rather than eroding margins. The course then deepens into markdown strategies, covering the various types of markdowns, how to calculate markdown action value, and how to determine the optimal timing and depth of price reductions.

Execution is addressed in detail, showing how to implement markdowns and promotions in a controlled, data-driven manner aligned with broader pricing objectives. Throughout the course, industry insights and best-practice pricing strategies are shared to help you avoid common pricing pitfalls, improve decision-making, and apply structured pricing discipline across different commercial and retail environments.

By the end of this course, you will be equipped with the tools and strategic insight needed to confidently manage pricing, optimize margins, and use markdowns and promotions as deliberate drivers of business performance

Who this course is for
■ Supply Chain Planners
■ Merchants (Procurement and Planning)
■ Professionals Involved in Financial Forecasting
■ Retail Business Owners
■ Strategic Planners
■ Operations or Store Staff