Tableau for Business Analytics and Marketing

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.

What you’ll learn

How to leverage Tableau to solve real world problems
Build a data driven buyer persona using Tableau
Analyze Email Marketing data with Tableau
Quantify the Impact of a Marketing Campaign with Tableau
What KPIs are important in the marketing space
How to create a demographic dashboard

Requirements

Windows or Mac with internet connection

Description

Do you have the desire to analyze marketing data?

Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.

In this course you will learn:

What KPIs are important in the marketing space

How to visualize these KPIs

How to create a demographic dashboard

How analyze email marketing data

How to quantify the impact of an ad campaign

Use Tableau to Analyze Marketing Data

The three case studies in the course are:

Data Informed Buyer Persona

Email Marketing Analysis

Promotion Impact Analysis

In these three case studies we will build out data visualizations that will uncover the key trends that matter.

Content and Overview

In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.

What You Will Learn

-How to leverage Tableau to solve real world problems

-Build a data driven buyer persona using Tableau

-Analyze Email Marketing data with Tableau

-Quantify the Impact of a Marketing Campaign with Tableau
Who this course is for:

Marketing specialists who want to improve their analytical skills
Marketing specialists who want learn new analytical techniques
Managers who want to take better Decisions using Data
Anyone who wants to learn how to leverage Data for boost the Business