Udemy – Gary Vaynerchuk – Building a Personal Brand

868 MB

Building a Personal Brand by Gary Vaynerchuk Learn what it takes to build a brand and establish yourself as a thought-leader in today’s ever-changing, digital world. Hey guys! Thanks so much for taking a look at my course. It really means the world to me 🙂 For those that don’t know me, in my earlier days as a budding businessman and entrepreneur, I took my passion for wine and turned that into one of the biggest shows and channels on YouTube. That show landed me appearances on The Conan O’Brien Show, Ellen, CNN, etc. while amassing a social following of millions and establishing me as a “guru” (I’m not a guru) of sorts in the Social Media, Marketing, and Personal Branding worlds. From there, I became an early investor in platforms like Twitter, Tumblr, and Facebook and co-founded VaynerMedia, which is now a 600 person digital agency that represents the social presence of brands like Pepsi-Co, General Electric, and Anheuser-Busch InBev. The biggest takeaway from my background is that I was able to take my passion and turn it into an actual career and I’d like to help you do the same. My goal for this course is to help you define your passions and strengths and to provide you with the blueprint for what will be needed in order for you to establish yourself as a brand and thought leader in your respective interests. This course will start with probably the most important anecdote, which is defining your strengths and understanding what you’re best at. By knowing what you’re good at and putting aside the rest, you’ll be able to take whatever it is you want to develop a brand around and execute against it. We’re living in a very interesting time where anybody with the right balance of talent and ambition can make a name for themselves in any which way they please. But it’s not for everyone and it’s not going to be easy. The course is here to provide you with the framework and motivation to help you realize that with the right amount of passion, grit, and ambition, you can make a name for yourself around the things you care most about. Thank you so, so much for taking this journey with me and for spending your time (our most precious asset) in participating in this course. I hope you get everything you expect, and more, from it. – Gary What are the requirements? Not a whole lot : ) Students must understand that we’re not all cut out for this, but with the willingness to find the right balance between passion and talent, and the drive to put in the work, then they should be ready to dive into this course. What am I going to get from this course?

Over 49 lectures and 2 hours of content! Understand how to home in on their passion points, focus on their strengths, develop their story, and distribute that story on the platforms that make most sense for the audiences they’re trying to reach. Students will walk away knowing what it takes to build a personal brand but also how to turn that brand into a potential revenue source and vehicle to escape the 9-to-5. What is the target audience? This course on Personal Branding is meant for anyone who realizes that we’re living in a time when anyone can form a business or brand around something they’re passionate about. We’re living in a world where anybody can affect change. If you realize how special of a time we’re in and are willing to put in the hours to establish yourself outside of the 9-to-5, then this course is for you.

Curriculum Section 1: Why Should You Be Here?

Lecture 1 Intro Preview 02:04

Lecture 2 Who Should Create Their Own Personal Brand?

Preview 01:51

Section 2: Finding Your Passion and Understanding Your Story

Lecture 3 Finding Your Passion 02:38

Lecture 4 Understanding Your DNA 02:15

Lecture 5 Going All In On Your Strengths 02:08

Lecture 6 Practice Exercise 1 00:24

Lecture 7 Deciding Between Passions 3 pages

Lecture 8 4 Ways to Uncover Your Strengths 4 pages

Section 3: Self-Awareness Lecture 9 Self-Awareness

Part I 02:49 Lecture 10 Self-Awareness

Part II Preview 03:28

Lecture 11 Practice

Exercise 2 00:20

Section 4: Telling Your Story in a Captivating Way

Lecture 12 Telling Your Story Preview 02:18

Lecture 13 Repurposing Your Content 02:24

Lecture 14 Everybody is a Media Company 5 pages

Section 5: Understanding the Different Distribution Channels

Lecture 15 Getting Familiar with the Nuances of Each Platform 01:34

Lecture 16 Facebook 02:01 Lecture 17 Twitter 02:00

Lecture 18 Pinterest 01:27

Lecture 19 Instagram 02:29

Lecture 20 YouTube 02:21

Lecture 21 Snapchat 01:48

Lecture 22 Being First on Emerging Platforms Preview

02:47 Lecture 23 Practice Exercise 3 01:18

Lecture 24 Choosing the Right Platforms for Your Brand 3 pages

Section 6: Respecting the Behavior on Each Platform

Lecture 25 Engaging With Your Audience 01:56

Lecture 26 Content vs. Context 02:55

Lecture 27 Practice Activity 4 01:21

Section 7: Building Your Brand and Spreading Awareness

Lecture 28 Building Brand Awareness 03:53

Lecture 29 Business Development 02:26

Lecture 30 Working for Free to Gain Exposure 02:57

Lecture 31 One is Greater than Zero Preview 02:53

Lecture 32 Providing Value: Depth vs. Width 2 pages

Lecture 33 Why You Shouldn’t Charge for Your Best Work 3 pages

Lecture 34 Grow Your Brand by Leveraging Someone Else’s 2 pages Lecture

35 Why Your Follower Count is Irrelevant 3 pages Section 8: Monetizing Your Traffic

Lecture 36 Advertising 00:56 Lecture

37 Sponsorships 00:45 Lecture

38 Speaking Engagements 00:46

Lecture 39 Book Deals 00:44

Lecture 40 Swag 00:28 Section 9: Building a Legacy, Optimizing Your Time, and Being a Practitioner

Lecture 41 Your Legacy is Everything 01:26

Lecture 42 Time: Your Greatest Asset 01:00

Lecture 43 Being a Practitioner vs. a Headline Reader 02:02

Lecture 44 It Takes Hard Work 3 pages Lecture

45 The Fast/Slow Road to Being an Influencer 2 pages Section 10: Conclusion Lecture

46 Final Thoughts 05:28 Lecture

47 It Takes Hard Work and Patience 06:15 Lecture

48 You Are More Than the Decisions You Make 3 pages Lecture

49 The Best Way to Deal with Fear of Failure 3 pages also