Using AI for Graphic Design with Adobe Express & Firefly

Learn AI design in Express, using Firefly, ChatGPT & Gemini Flash to create branding, videos, animation & graphics

What you’ll learn
Become confident with the Adobe Express Interface
Create logos and a branding kit
Use the AI effectively
Use some of the integrated add-ons
Create eye-catching marketing materials, including video

Requirements
No experience required
You can use the free or the paid for version of Adobe Express

Description
Welcome to Design Marketing Content with AI in Adobe Express– a project-based course where you’ll learn how to use AI tools to create professional branding, video content, animated characters, and high-impact social media graphics.Whether you run a small business, manage social content, or want to level up your design skills, this course will show you how to design eye-catching marketing materials quickly and confidently using Adobe Express (free or paid).You’ll learn how to use the latest AI design tools – including Adobe Firefly, ChatGPT, Google Labs Whisk, and Gemini Flash (aka Nano Banana) – to generate graphics, build brand identity, and create compelling motion content. By the end, you’ll be designing marketing visuals that look polished, modern, and attention-grabbing across Instagram, TikTok, Facebook, LinkedIn, and beyond.What You’ll LearnHow to create animated characters and avatars for brandingHow to generate logos, icons, type styles and brand kits using AI toolsUsing ChatGPT & Firefly to create graphics, promotional imagery & content ideasBuilding colour palettes, font pairings & mood boards for strong brandingCreating impressive AI video intros using effective promptingEnhancing voiceovers using AI audio toolsDesigning scroll-stopping social media posts optimized for multiple platformsWorking with image cutouts, text, video, graphics & templatesCreating a cohesive brand identity that stands outEvery section includes a hands-on project, so you learn by doing – and finish with a set of visual marketing assets you can actually use.Who This Course Is ForHi, I’m Tim – an Adobe Certified Instructor, Adobe Certified Expert, and creative designer based in London.This course is ideal for:Small business owners and entrepreneursContent creators, influencers & social media managersStudents & career-builders looking to add AI-powered design skillsHome users who want creative projects made easyIf you’re brand new to Adobe Express, you can follow along easily – I cover the interface early on. If you already know the basics, feel free to skip ahead.Tools We’ll UseYou’ll explore powerful AI and branding tools including:Adobe Firefly for text & image generationChatGPT and Gemini Flash for concept development and promptsGoogle Labs Whisk for advanced animation from portraitsAdobe Express Brand Kits, video effects & voice toolsAuto cutout and template-based editingShort, clear video lessons ensure rapid learning and fast results – even if you’ve never designed before.What You NeedAdobe Express (free or paid version)A browser or the mobile appNo prior design experience required By the End of the CourseYou’ll confidently create:Branded social media campaignsLogos, character avatars & brand graphicsVideo intros and animated marketing contentCohesive digital marketing assets ready to publish anywhereYou’ll have a complete set of project files – and new design skills you can use immediately.Credits & NotesAdobe Express and its logo are trademarks of Adobe Inc.

Who this course is for
Anyone who wants to do quick design without the restrictions of other software
Social Media curators
Content creators
Graphic Designers
Video Editors
Artists

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