UX Foundations: Thinking, Mapping, and Insights

Build strong UX foundations by learning how to analyze research, map experiences, and define real user problems.

What you’ll learn
✓ Turn raw user research into clear insights using affinity mapping and visual synthesis techniques.
✓ Write strong UX problem statements that clearly define the user, context, cause, and impact.
✓ Reframe user problems into effective How Might We questions that guide ideation without solutions.
✓ Map user journeys to identify pain points, emotions, and opportunities across an experience.
✓ Use FigJam confidently to organize UX thinking, collaborate, and communicate insights visually.

Requirements
● No prior UX, design, or research experience is required
● A free Figma account is recommended for demos and exercises
● Curiosity about how users think and how products are designed

Description
UX Foundations: Thinking, Mapping, and Insights is a hands on introduction to how UX designers actually think. Instead of jumping straight into screens and visuals, this course focuses on understanding users first and learning how to make sense of what they say, do, and struggle with every day.

You’ll learn practical UX methods that help turn messy research into clear insights. We’ll work through affinity mapping, user journey mapping, writing strong problem statements, and creating How Might We questions. These are the tools designers use to move from raw observations to confident design decisions.

Each lesson follows a simple, repeatable structure. First, I’ll explain the concept and why it matters. Then we’ll walk through a real example together in FigJam. Finally, you’ll try it yourself with guided exercises based on realistic scenarios and practical examples.

This course is designed for beginners, career switchers, and anyone curious about UX who wants to build a strong foundation. You don’t need design experience or fancy tools, just curiosity and a willingness to think from the user’s perspective.

By the end of the course, you’ll feel more confident breaking down user problems, mapping experiences, and identifying meaningful opportunities before design even begins. You’ll also understand the thinking behind every step of the UX process.

Who this course is for
■ Beginners in UX with little or no prior experience who want structured, practical methods.
■ Aspiring UX designers looking to master foundational thinking skills used in research and problem definition.
■ Product managers, developers, or business professionals who want to understand user-centred processes and improve collaboration.
■ Anyone who wants to learn how to think like a UX professional, organize messy data, and define real user problems before designing solutions.