Working with the Media

Best Practice for Marketing & Communications Professionals (Australia)

What you’ll learn
Understand how the Australian media landscape operates
Develop media releases that attract attention and get published
Know how to work efficiently with journalists and editors
Be confident in supplying assets that make it easy for media to use your content
Understand how to amplify coverage using social media with minimal extra effort

Requirements
Basic knowledge of how the media works is helpful for this course, but no prior experience or formal study in media or communications is required. All you need is a computer or device with internet access.

Description
This course contains the use of artificial intelligence. The video production was created using AI tools. The course content and materials were produced and written by the instructor.

We’re delighted to support your learning journey and believe this course will equip you to be your best professional self with practical, job-ready skills you can apply immediately.

This course is designed to build your confidence and capability in working effectively with the media in Australia. You’ll learn how to craft compelling media releases that attract attention, supply strong visual and audio content that makes stories easy to publish, and use social media strategically to amplify your message and extend your reach.

Below you’ll find the course modules and practical materials included in your enrolment. These resources are yours to download, save and use in your professional work.

Module 1: Understanding the Australian Media Landscape
• Print media samples

Module 2: Writing Media Releases That Get Picked Up
• Media release worksheet (download and save to your drive)

Module 3: Supplying Media-Ready Visual and Audio Assets
• Talent and testimonial release (download and save to your drive)
• Image and footage checklists

Module 4: Pitching Your Story and Building Media Relationships
• Email example and template (download and save to your drive)
• Sample media pitches

Module 5: Maximising Social Media to Amplify Media Coverage
• Social media scheduling and reporting tool (download and save to your drive)
• Social media amplifiers

We hope you enjoy the course. Your feedback on completion is greatly appreciated and helps us continue improving for future students.

Who this course is for
This course is ideal for students, interns and early-career professionals, as well as experienced practitioners seeking a refresher on working with the media or writing effective media releases. It is also well suited to professionals returning to communications roles or those who have relocated from another country and want to quickly rebuild confidence and job-ready skills.