Complete Google Ads Course for Beginners | 2026 Edition

Learn Google Ads, set up campaigns, use PMax, Demand Gen, YouTube ads & grow your business online

What you’ll learn
Learn Google Ads from scratch and understand account setup, ad auction, and PPC fundamentals
Learn all Google Ads campaign types including Search, Display, Video, Shopping, Performance Max, and App campaigns
Learn how to run YouTube video ads to increase engagement, subscribers, followers, and brand awareness
Master Google Ads keyword research and target high-intent keywords that drive traffic, leads, and sales
Write high-converting Google Ads ad copy to improve CTR, Quality Score, and PPC performance
Learn Google Ads budgeting and bidding strategies to control ad spend and maximize ROI
Create and launch your first Google Ads campaign step by step with hands-on guidance
Track Google Ads performance using key PPC metrics like clicks, CPC, impressions, and conversions
Analyze and optimize Google Ads campaigns confidently to improve results and scale performance

Requirements
No prior Google Ads experience is needed — this course starts from scratch
Basic computer and internet skills are enough to follow along
A Google account is recommended to practice creating campaigns (optional)
Curiosity and willingness to learn digital marketing and PPC concepts
Optional: Access to a small advertising budget if learners want to run live campaigns

Description
Hi Guys,Welcome to my Google Ads Beginner Course 2026! Learn how to create, manage, and optimize Google Ads campaigns from scratch and gain practical skills you can use immediately!In this course, you will learn everything about Google Ads. I have created video lessons on every feature and campaign type of Google Ads. You will get to see the real practical implementation of how to create each campaign, choose the right objectives, select keywords, and use ad extensions effectively.This is the most detailed Google Ads beginner course you will find online. I have divided the course into sections based on topics, and in each section, I go in-depth into explaining the concept of every feature and how to implement it practically in Google Ads.After completing this course, you will have a full understanding of Google Ads, and you will be able to run campaigns for your own business or manage client accounts confidently.At an affordable price, you’ll get detailed video lessons covering essential Google Ads topics with step-by-step practical demonstrations.Topics You Will Learn in This Course:How to create a Google Ads account step by stepGoogle’s value proposition and why Google Ads works for businessesGoogle Ads account structure and hierarchyDifferent Google Ads campaign types and campaign objectivesBidding strategies: Manual CPC, Maximize Clicks, Maximize Conversions, Target CPA, Target ROAS, and moreKeyword research using Google Keyword PlannerRunning Search campaigns to target high-intent usersRunning App campaigns to drive installs and engagementRunning Shopping campaigns for e-commerce businessesRunning Display campaigns to reach audiences across websitesRunning Video campaigns for YouTube and Google DisplayRunning YouTube video ads to increase engagement, subscribers, and followersPerformance Max (PMax) campaigns for all-in-one automationDemand Generation campaigns for lead generation and conversionsUsing Ad extensions like Sitelink, Call, Callout, Structured Snippet, Lead Form, and more

Who this course is for
Absolute beginners who want to learn Google Ads from scratch
Students, freshers, and aspiring digital marketers who want practical PPC skills
Entrepreneurs starting a new business who want to use Google Ads to boost sales
Existing business owners who want to understand ad spend and run campaigns independently
Freelancers and professionals who want to upskill and offer Google Ads as a service