Amazon Ads (PPC) for Beginners – Step by Step Guide (2026)

Beginner-friendly, step-by-step Amazon Ads class

What you’ll learn
✓ Understand how Amazon Ads works and how it impacts product visibility, rankings, and sales performance
✓ Navigate the Amazon Ads Campaign Manager confidently and set up campaigns correctly from scratch
✓ Master the key Amazon PPC terms and KPIs (ACOS, ROAS, CPC, CTR, Conversion Rate, etc.) to evaluate performance properly
✓ Build and structure the most important campaign types (Auto, Manual Keyword, Product Targeting, Category Targeting, Sponsored Brands, Sponsored Brands Video).
✓ Find profitable keywords and ASIN targets and apply a clear targeting strategy (keywords + products) to scale ads efficiently.
✓ Optimize bids for different goals such as product launch growth, revenue scaling, and profitability.
✓ Use negative targeting and exclusions to reduce wasted spend and improve campaign efficiency.
✓ Analyze ad performance with profit-focused tools and logic (including a structured approach to profit analytics).

Requirements
● Beginner-friendly

Description
Amazon Ads can feel overwhelming when you are just getting started—but they do not have to be.

In this beginner-friendly, step-by-step Skillshare class, you will learn how Amazon Ads really work, how to set them up correctly from day one, and how to optimize them based on real data—not guesswork.

This class is designed for Amazon sellers, brand owners, and marketers who want a clear, structured introduction to Amazon Advertising. You do not need prior experience with Amazon Ads. Every concept, campaign type, and optimization step is explained in a simple, practical way.

We start with the fundamentals

• What Amazon Ads are and how they fit into your overall Amazon business

• How the Amazon Ads ecosystem works

• Which campaign types actually matter for beginners

From there, you will learn step by step how to create the most important Amazon Ads campaigns, including

• Sponsored Products

• Sponsored Brands

• Sponsored Display

Next, you will learn how to optimize your campaigns systematically, including

• Keyword and search term analysis

• Bid optimization

• Budget control

• Keyword harvesting

• Identifying wasted ad spend

• Improving profitability instead of just increasing sales

Finally, we dive into Amazon Ads analytics and scaling, where you will learn how to

• Read and understand Amazon Ads reports

• Measure real profitability, not just ACOS

• Use data to make smarter decisions

• Scale winning campaigns without losing control

By the end of this class, you will understand how to launch, optimize, and scale Amazon Ads with confidence, using a repeatable framework you can apply to your own products or client accounts.

Whether you are launching your first product or want to finally understand Amazon Ads the right way, this class gives you a clear, actionable foundation to grow your Amazon business sustainably.

Who this course is for
■ Entrepreneurs and brand owners who are launching their first product on Amazon, and want a clear, step-by-step system to start running profitable Amazon Ads from day one.
■ Business owners, marketing managers, and e-commerce teams working in companies that use Amazon as a sales channel and want to improve performance, reduce wasted ad spend, and scale revenue efficiently.
■ Freelancers and marketing agencies who want to offer Amazon Ads (PPC) as a service, build structured campaigns for clients, and manage accounts professionally with a proven framework.

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